Over the past year, brand safety within the video advertising medium has become an increasingly visible issue. The key takeaway has been that brands don’t really understand where their videos are being shown. We all got a peek at the … READ MORE
So what does Veenome do?
Veenome analyzes videos on web pages and sites for content, brand safety, and viewability. This is done automatically and efficiently, at huge scale so that millions of videos may be analyzed easily.
We detect any kind of video on a page or domain and determine if the video is brand safe, and what exactly the category of the content is, using proprietary and patent-pending algorithms. We extract viewability information, like player size and position. We also detect things like muting state of the video, auto-play state, page content and language.