Veenome’s CEO Kevin Lenane discussed Veenome’s product and the growing role that their video frame indexing technology is playing in contextual targeting and brand safety for the video advertising ecosystem. Video after the jump.
So what does Veenome do?
Veenome analyzes videos on web pages and sites for content, brand safety, and viewability. This is done automatically and efficiently, at huge scale so that millions of videos may be analyzed easily.
We detect any kind of video on a page or domain and determine if the video is brand safe, and what exactly the category of the content is, using proprietary and patent-pending algorithms. We extract viewability information, like player size and position. We also detect things like muting state of the video, auto-play state, page content and language.