Beyond Viewability Pt 3 – Before, During and After Campaigns

When to Gather the Data Now that we covered the different kind of video metrics that are often overlooked from the content of the videos themselves, to the size of the players to the presence of other videos on the … READ MORE

Beyond Viewability Pt 2 – Ad Clutter and Video Verification Metrics

In the first “Beyond Viewability” post we talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and reducing risk via brand safety. In this post we’ll talk about a couple of … READ MORE

From OMMA Video: Planning Video Advertising Amongst Clutter, Viewability Fraud & Tiny Players

Broadcast live streaming video on Ustream

Beyond Viewability Series Pt 1: Video Content Verification

Beyond Viewability Part 1: Content Verification Over the past several months there has been quite a bit of press coverage around video viewability including two very in depth articles in The New York Times and The Wall Street Journal. At … READ MORE

The Big Video Hole in The New Viewability Guidelines

The official viewability guidelines were released a few days ago after a long wait. MediaPost has a terrific summary of what this all means and a round-up some of the early common misconceptions. The guidelines also cover video and the results … READ MORE

2013 Video Ad View Rankings

We recently handed out the first annual “Know What You Show” awards for the top video properties measured by the number of video ads viewed. Congrats to all the leaders – the volume of impressions is seriously impressive: Organization Name … READ MORE

Ad:Tech SF – A Preview of Online Video Events

It’s once again time for Ad:tech SF.  While all the events at Ad:tech SF are informative and educational, we here at Veenome like to focus on the events that are specifically relevant to online video.  So with that said, here … READ MORE

Content Matters in Video Advertising – Veenome Categorization

Dijit Media and DigitalSmiths Acquired in Same Week; Content Data Becoming Evermore Crucial

Although acquisitions are fairly common in media, it’s a pretty rare thing to have two TV-app space companies acquired in as many days.  On January 29th, Viggle announced that it has acquired Dijit Media, a maker of TV and movie … READ MORE

Veenome And Innovid Partner To Provide Contextual and Viewability Data

Innovid and Veenome Partner on Video Content, Viewability and Brand Safety Data We are incredibly excited to announce a new data partnership today with leading interactive pre-roll creator and ad server Innovid. The new partnership gives Innovid customers a substantial … READ MORE

Older posts
Beyond Viewability Pt 3 – Before, During and After Campaigns

When to Gather the Data Now that we covered the different kind of video metrics that are often overlooked from the content of the videos themselves, to the size of the players to the presence of other videos on the … READ MORE

Beyond Viewability Pt 2 – Ad Clutter and Video Verification Metrics

In the first “Beyond Viewability” post we talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and reducing risk via brand safety. In this post we’ll talk about a couple of … READ MORE

some of our clients
MENU