This week in parallel with ad:tech ny, we’re hosting a Twitter Chat. Join us at 9:30am on Thursday, November 6 for a conversation centered on the important metrics to consider when purchasing video campaigns. Tweet us your questions and responses … READ MORE
Veenome’s CEO Kevin Lenane discussed Veenome’s product and the growing role that their video frame indexing technology is playing in contextual targeting and brand safety for the video advertising ecosystem. Video after the jump.
Author, Jordan Dansky is a Marketing Manager at Veenome and the founder of the content network: A Quarter For Your Crisis. User-Generated Content, or UGC, is fundamentally changing how people all over the world engage with the Internet. Defined as any content … READ MORE
When to Gather the Data Now that we covered the different kind of video metrics that are often overlooked from the content of the videos themselves, to the size of the players to the presence of other videos on the … READ MORE
In the first “Beyond Viewability” post we talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and reducing risk via brand safety. In this post we’ll talk about a couple of … READ MORE
Broadcast live streaming video on Ustream
Beyond Viewability Part 1: Content Verification Over the past several months there has been quite a bit of press coverage around video viewability including two very in depth articles in The New York Times and The Wall Street Journal. At … READ MORE
The official viewability guidelines were released a few days ago after a long wait. MediaPost has a terrific summary of what this all means and a round-up some of the early common misconceptions. The guidelines also cover video and the results … READ MORE