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Beyond Viewability Pt 3 – Before, During and After Campaigns

When to Gather the Data Now that we covered the different kind of video metrics that are often overlooked from the content of the videos themselves, to the size of the players to the presence of other videos on the … READ MORE

Beyond Viewability Pt 2 – Ad Clutter and Video Verification Metrics

In the first “Beyond Viewability” post we talked about understanding the actual content of a video and its relevance to both increasing revenue via targeting and reducing risk via brand safety. In this post we’ll talk about a couple of … READ MORE

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