Veenome’s CEO Kevin Lenane discussed Veenome’s product and the growing role that their video frame indexing technology is playing in contextual targeting and brand safety for the video advertising ecosystem. Video after the jump.
Online Brands Boosted with Video IQ, Pre-Screened YouTube VideosClients at a Canadian online advertising solutions provider can now buy pre-roll video ad placements on YouTube that have been pre-screened for accuracy and brand safety. Toronto-based EQ Works is using its audience targeting platform to add a layer of screening on top of YouTube videos, in which videos are reviewed and classified for content that is relevant and brand safe for advertisers, and the videos are organized into contextual channels that advertisers can then buy. The company is also working with video intelligence partner Veenome so it can provide a transparent view of how video ad campaigns outside of EQ have really performed, with candid reports on metrics that are important to advertisers, and increase performance of mobile, video and display campaigns.
Video Advertising With The Help Of VeenomeVeenome is a three-year-old DC-based video indexing company led by co-founders Kevin Lenane and David Geller. Veenome analyzes videos on web pages and sites for content, brand safety, and viewability. This is done automatically and efficiently, at huge scale so that hundreds of millions of video impressions can be analyzed daily easily for ad agencies, ad networks and advertisers.
Winning With ‘Viewing Moment’ TargetingThe most important thing about that user in his or her “viewing moment’ is simply the fact that he or she has decided to watch that piece of content. That interest data has more bearing on the success of a pre-roll campaign then any generic piece of information. When we use the same inventory and simply route the right ads to the right content (and remove the non-brand safe and non-viewable content), we see all the traditional success metrics like completion rate, click through rate and engagement rate all increase 1.5X to 3X.
DoubleVerify Taps Veenome to Help Advertisers Avoid Unsafe VideosDoubleVerify, a provider of ad verification services, is integrating technology from Veenome to make it easier for advertisers to steer clear of unsafe or irrelevant video content.
Veenome inks deal with DoubleVerify to help advertisers avoid unwanted video contentVeenome on Wednesday announced a deal with New York-based media verification service DoubleVerify, splicing the two company’s platforms to help advertisers steer clear of unwanted video content. Under the arrangement, Veenome’s software will be incorporated into DoubleVerify’s own ad authentication platform.
Veenome’s Kevin Lenane on Twitch, Amazon and the validation of user-generated content“Eight years ago, people said Google was insane to be paying $1.6 billion for YouTube, and now you’ve got a competitor to one of their channels fetching $1 billion,” said Kevin Lenane, CEO of Arlington-based video-data startup Veenome. “That market has moved so much, it’s incredible.”
Veenome Releases YouTube Analysis Tool for BrandsTo address the need for better data and measurement, viewability and video intelligence platform Veenome has launched a YouTube Channel Content Analytics tool. Veenome’s product will analyze YouTube videos and channels for content, and make those statistics available to advertisers before they place their ads.
Veenome First to Provide True Content-Level Data and Brand Safety Across YouTube ChannelsVeenome, the leading video intelligence and verification platform, today announced the launch of its YouTube Channel Content Analytics — a criterion of content, brand safety and video attributes that apply specifically to YouTube channels and content. As a result of Veenome’s unique ability to analyze the actual video content of video vs. the given metadata or page data, advertisers can be assured they will know exactly what kind of content they are advertising on across YouTube before they run campaigns, making it the most complete and robust brand safety solution for YouTube channels available today.
Veenome Tames the Wild West of YouTube, Assures Brand SafetyIf brand advertisers are a little leery of moving their ad budgets to YouTube, they have reason to be. While YouTube has taken the place of television for younger viewers especially, it can be a risky place for advertisers. Brands don’t want to damage their reputations by advertising on videos with adult-oriented content. To solve that problem, video intelligence company Veenome today launched YouTube Channel Content Analytics, which automates the process of making sure channels are brand-safe.
New Veenome Tool Helps Advertisers Analyze YouTube Content Before Buying AdsVeenome, a provider of video viewability and verification solutions, has launched a new product to help advertisers make better decisions on buying ads on YouTube. Called YouTube Channel Brand Safety, the product provides a criteria of brand safety and video attributes that are designed for YouTube channels and content.
83% Of Objectionable Videos Found On Brand-Safe PublishersNew research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. 83% of objectionable videos are found on predominantly brand-safe publishers. Less than 50% of all impressions occur on viewable video players.
Beyond Viewability: Video Content VerificationReal knowledge of actual video content is something that everyone should demand. It will benefit the industry as a whole, as more dollars flow into the ecosystem as context and risk are illuminated and priced accordingly. One of the most important aspects of targeting is what the user is interested in at the time of actually watching the content. So, if I am watching a video about hockey, the most important thing about me is actually the fact that I am interested in hockey at that moment.
Veenome and EQ Works Enter Strategic Partnership Veenome announced EQ Works as a strategic targeting partner. The partnership will enable unprecedented contextual targeting, reporting and brand safety for video customers of EQ Works’ media buying platform and marketing network. The union will bring a unique level of video data granularity to savvy brand customers and is expected to roll out in the current quarter (Q2) of this year..
The Great UnwatchedThe current standard is, in fact, quite profitable for many in the field. Just how profitable was demonstrated one recent afternoon by Kevin Lenane, co-founder of Veenome, a video verification company in Arlington, Va.”The key stat is this one,” says Mr. Lenane, pointing to the number 95 in a chart on his laptop. “That’s the percent of pages with video ads running below the fold, on auto-play.” The chasm between the value of such ads to brands (negligible) and their value to publishers and ad networks (considerable) is the reason that many say this medium is at an inflection point.
Content Matters In Video AdvertisingVeenome CEO & Founder, Kevin Lenane, sits down with Furious Minds CEO & Founder, Ashley Swartz, at the Beet Retreat 2014 to discuss video-content data and why its important when buying and selling media.
Innovid Inks Deal with Video Data Shop Veenome for Video Frame Categorization and Brand SafetyVideo ad technology company Innovid struck a deal with the video data shop Veenome to provide deeper analytics into the true content of the actual videos that their customers run ads on, says Kevin Lenane, Founder and CEO of Veenome, during an interview at the Beet.TV executive retreat. Under the deal, Innovid will use Veenome’s data for its work with agencies and brands.
There is No Magic Bullet Definition or Detection Method for Viewability, But Maximizing Transparency HelpsViewability – whether an ad is viewable or not – is an issue that continues to plague the video advertising industry. And make no mistake – somewhere out there there’s a parallel universe where the industry cracked the problem and saw significantly more big brand money flooding in. One of the tech vendors working to crack the problem is Veenome, a video ad tech company that also offers brand safety and video categorization solutions.
Veenome Launches Real Time Video Publisher Content and Viewability IndexVeenome, Inc., a Washington DC and New York, NY based company that indexes the content of online video, launched a new product today called the Veenome Real-Time Publisher Index. The product is a subscription-based service that delivers average assimilated publisher data in real time.
Veenome Partners With Ad Server Innovid – Video Contextual and Viewability Data in Agencies’ and Brands’ Hands for the First TimeVeenome recently announced our partnership with leading interactive pre-roll creator and ad-server Innovid. Veenome will deliver data concerning the content of the videos to Innovid to help run their campaigns.
Veenome Launches Video Analytics Dashboard, Raises $1MVeenome Inc. raised $1M from a mix of new and existing investors bringing their total funding to $1.9M. The company also rolled out a dashboard that analyzed data from the startup’s products including media detection(in-game, in-banner or in-stream), viewability, categorization, and brand safety.
How Veenome is Bringing Brand Safety to the Long Tail | Video Ad NewsArlington-based startup Veenome is using some nifty-sounding analysis technology to help publishers get better bang for buck from their video. Now it’s about to process a whole lot more video, following a deal with the Collective video ad network.
How Veenome is Bringing Brand Safety to the Long Tail | Video Ad NewsKevin Lenane is CEO of Veenome, a viewability and verification company that works with a variety of clients, including ad networks/exchanges such as Collective and Brightroll. Here Kevin explains how many viewability and verification tools offer an incomplete view of the user experience.
Veenome and Collective Partner on Viewability and Contextual Data
The Arlington, Va., startup, will provide 24-hour indexing for video viewability, autoplay, and categorization for Collective, a large NYC-based multi-format advertising firm.
New Tool Can Help You See Your Video Ad’s VisibilityA new product from Washington, D.C.-based Veenome, called Viewability, may be able to help brands monitor the visibility of their video ads.Viewability is available with other categorical products as well as a standalone service through Veenome’s API…
Brightroll Overtakes Google in Video Views Race – Partners with Veenome“Online video is finally at the scale that’s big enough for national advertisers,” said Sacerdoti…“It’s large enough to matter.” Co-founded in 2006 by Sacerdoti, BrightRoll has also partnered with Arlington, Virginia-based Veenome Inc., which helps advertisers find content and track campaigns.
How Veenome is Bringing Brand Safety to the Long Tail | Video Ad NewsVeenome’s tech can also be used for segmentation, so networks can quickly sort through their inventory and place each video into the correct IAB category. “With AdTheorent we’re going to be using our technology to assist with enhancing their real-time targeting…
Veenome Raises Another $600K To Translate Video Content Into Machine-Readable Data | TechCrunchVeenome, a startup that analyzes video content to improve ad targeting (as well as analytics and SEO), just announced that it has raised $600,000 in new funding. The company is also announcing a partnership with video ad network BrightRoll…
The Download: Online video upstart Veenome raises $600K, partners with new customerWhat’s more, the firm also now works with San Francisco-based BrightRoll, one of the world’s largest video ad networks. ComScore data show Americans viewed 11 billion online video ads in October, and BrightRoll captured the largest share of…
Veenome Launches Real-time Video Content Targeting for Ad Network
Veenome announced today its most recent client: NY based AdTheorent, Inc, the creator and operator of the world’s first intelligent Real Time Bidding…
Video categorization gains high volume traction for Veenome – Washington Business JournalThe D.C. startup launched with big ambitions for recognizing, tagging and indexing specific products that are in digital videos. But one aspect of its business — categorization — is gaining real traction among content publishers and advertisers.
VIDEO Commentary: Video Metadata Critical for Online Video Advertising, Analyst SwartzBeing able to track, tag and log video will go a long ways to serving advertiser interests, she predicts. Keep an eye on companies that can handle complex tagging, metadata and visual data, such as Watchwith and Veenome. Tune into Swartz’ commentary for insight on how each company is driving key opportunities.
Veenome & Coull Partner to Turbocharge Video ROIVeenome announced a partnership with UK-based Coull, the video optimization company, to extend both organizations’ data capabilities and video monetization offerings.
Washington Post: Speaking of Advertising (Second Story)Lenane said his company has signed a deal with video service Videofy.me to analyze the 50,000 videos its users upload each month. Other deals are in the works, he added.
CNET conversations with hot startups of SXSW 2012From our interview home at the Thirsty Nickel, we spoke with Dave Morin, the CEO of Path, who assured us that privacy is paramount for his company, or at least it is now. Veenome’s Kevin Lenane showed off some of our favorite new tech: the company’s video.
VIDEO: CNET- Veenome: The future of interacting with video is here – CNET NewsCEO Kevin Lenane talks about Veenome’s amazing product for identifying video and the endless possibilities for tagging, recommending and selling the products that you see.
ITC: Watch Veenome Dominate At ‘Next Big Thing’ [Video]The Paley Center for Media hosted a little panel presentation last evening as a part of their ‘Next Big Thing’ series. During this event (held once per quarter) companies get to pitch, field questions, debate, and wrap with prominent members of…
Tech Cocktail: The Future of Video Metadata, Automate Video Tags With VeenomeThe same way Google added value to the Internet ecosystem by better indexing and searching text-based content, DC-based Veenome is pushing the envelope with video content. Beyond simply better categorizing and matching video content to other relevant on
Robert ScobleVeenome identifies objects in videos and lets viewers see more. Interesting technology. Will be interesting to see if it becomes more ubiquitous. Here I talk with +Kevin Lenane, CEO.
TechCrunch: Video Platform Startup Veenome Raises $500K From Ecosystem VC & Angels | TechCrunchWashington, D.C.-based video indexing and discovery startup Veenome has raised $500, 000 in seed funding from Ecosystem Ventures (investors in Tube Mogul and Facebook), plus private angel investors from Google, Dingman Center Angels, as well as…
Washington Post: District-based upstart Veenome lands $500K seed investmentJust six months after video technology firm Veenome got its start, a crop of angel investors have given the District-based company their blessing in the form of a $500,000 seed investment.